Check my area

For listing agents across Greater Los AngelesFor listing agents across Greater Los Angeles

Listing consults,booked by qualified homeowners.

No lead lists. Homeowners who search sell my house in your city book straight onto your calendar, screened first.Start at $0 a month and pay only when a qualified seller sits down with you.

Check my area Try the live demo

Founding rate: first 2 agents, $0 a month, $1,000 per seller

Exclusivity
One agent per city.
Screen
Owner, listing within 6 months, no agent yet.
Terms
$500 deposit, credited to your first seller. No billed no-shows, no cut of your GCI.
Ownership
Your ads, your leads, your data.

Your name where sellers look first.

When a homeowner asks Google what their home is worth, your name shows first, and 80% of sellers contact only one agent (NAR).

Every month, homeowners in your city ask Google “what is my home worth,” long before they call an agent. We put your name in front of them.

What it costs per click

Searches a month, by county

  • Los Angeles1,200+
  • Riverside390+
  • Orange300+
  • San Bernardino210+
  • Ventura120+

Two searches, one homeowner

“sell my house”$35–$338 a click

Where cash buyers spend.

“what is my home worth”$1–$16 a click

Same owner, earlier. Most of your budget goes here.

Search ad bid ranges from Google Keyword Planner. Local Services ads are priced per lead by Google for your area. Yours are checked on the call.

See yourself on Google. Add your name and city.

A seller’s Google search for selling their home in your city

Sponsored Real estate agents | [city]

You · Local Services

[YOUR NAME]

5.0 5.0 out of 5 stars (24) · Real estate agents

X years in business

Open 24 hours · Serves [city]

Getting your sellers’ calls

Dana Whitcombe

4.9 4.9 out of 5 stars (38) · Real estate agents

14 years in business

Open now · Serves [city]

(Example stats)

Sponsored Results

You · Search ad

[YOUR BROKERAGE]https://www.yourname.example › home-value

Thinking of Selling in [city]? | See What Your Home Is Really Worth

[YOUR NAME], DRE #00000000. A free pricing consultation with a local listing agent, not a lowball cash offer.

Copperline Cash Buyershttps://www.copperlinecash.example › sell-fast

We Buy Houses in [city] for Cash | No Repairs

Cash offer in 24 hours. No agent.

Right now, they get the call. Every seller who reaches them first is a listing you never get.

Illustration with sample names. Top placement isn’t guaranteed.
Local Services ad: the top
A Google Verified badge. You pay per lead.
Search ad: every search
Your name and DRE, months before they call anyone.
In Spanish too
A third of LA-area residents speak Spanish at home (U.S. Census).

Your stats

Every Monday, in your inbox.

  1. $352Ad spend
  2. 41Clicks
  3. 3Seller inquiries
  4. 1Passed screening
  5. 1Booked
  6. 1Sat down with you

Ad cost per seller who sat down $352

Sample numbers for a made-up agent. Not client results.

What we handle

  • Verification comes first.

    Local Services ads require a license check, a background check and a complete business profile. An incomplete file can stall approval for weeks.

    What we do We assemble and submit the file, and see it through to approval.

  • Housing ads carry stricter rules.

    Google prohibits targeting by ZIP code, age or gender, and imprecise wording gets ads declined. California adds its own disclosure: your name and DRE number.

    What we do Every ad is drafted and targeted to clear both before it runs.

  • Unqualified leads still bill.

    Local Services charges for calls from renters and wrong numbers unless they are disputed. Search charges for clicks from job seekers and cash-offer shoppers.

    What we do We dispute what does not qualify and remove wasted searches each week.

  • Google optimizes for what it is told.

    Without conversion tracking, it pursues inexpensive clicks rather than sellers.

    What we do Every booking and every appointment held is reported back, so it learns what a seller looks like in your market.

  • Texting requires carrier registration.

    Confirmations and reminders need a registered business number, and approval takes weeks.

    What we do It is registered during setup, so reminders run from your first booking.

  • Two channels, one budget.

    Overfund one and the other underperforms.

    What we do We rebalance weekly toward whichever books more appointments.

What lands on your phone when a seller books. Sample homeowner, not client data.

On your phone:

LUCERIAN

Appointment brief

New seller appointment

Tue 10:30 am

Maria G. · 3-bed in Downey

  • Owns it, since 2011
  • Selling in 3 to 4 months
  • Not in CRMLS, no agent
  • Agreed to hear from you
“We want to stay in Downey, just in a bigger place. What’s ours worth?”

Booked on your calendar

Screen-and-Book

From a Google search to your seller appointment.

  1. Searched “what’s my home worth”Tapped your ad
  2. Answered your screening questionsOwns it, selling soon, no agent
  3. Booked Tuesday at 10:30 amChose a slot, got a text
  4. Brief texted to youYou arrive prepared
    Seller appointment

Sample homeowner, not client data.

Our definition of a qualified appointment.

An owner planning to list within six months, with no other agent, who agreed to sit down with you. Fail a gate, and they never reach your calendar.

Four gates, one sample week.

  1. IOwner on title?
  2. IIListing within 6 months?
  3. IIINot in CRMLS, no agent?
  4. IVConsents to your call?
Sample homeowners, not client data.
How we screen, and the rules we follow
  • We screen the home, never the person.Questions cover ownership, timing and representation only. Nothing about race, religion, family status, disability or any other protected class, in line with fair housing law.
  • Consent comes before contact.Homeowners agree to calls and texts from you, by name, before they can book. Every consent is time-stamped and kept on record.
  • Other agents’ clients stay off-limits.Homes active in CRMLS and sellers with a signed RLA are screened out, so you never solicit someone under another agent’s exclusive agreement.
  • Exclusive to you.Each homeowner’s details go to you alone. Never resold, never shared with another agent.

If one falls short, you do not pay.

Show us proof within 48 hours that one missed the standard, and it comes off your bill.

See it from the homeowner’s side before you decide.

Click the ad to land on the exact page your homeowners would see.

Seller preview

You just searched “sell my house Downey.”

Sponsored[YOUR NAME] · [YOUR BROKERAGE]https://www.[yourwebsite].comGot a cash offer in Downey? See your real take-home number firstYour net from the cash offer, an as-is sale and a listing, side by side. Free within 24 hours. DRE #[YOUR DRE ID].WebsiteCall

Example data. Nothing you type is saved or sent.

Everything handled for you.

Home sellers find you first, before anyone else.

Only high-intent sellers reach you.

Seller appointments land straight on your calendar.

You see every dollar.

At an $850,000 sale, one closed listing pays you about $17,000 (2.5% side, 80% split).

On Blend: $550 a month, about $1,500 in ads, and $650 per seller who shows.

$

One closed listing from a Lucerian appointment pays for about 6.3 months of the Blend plan, ads included.

Start with proof. Pay less as it works.

Start on Performance, where we carry the risk. Once it works, switch and pay less per seller. Same service on every plan.

Step 1 · Start here

Performance

$0per month

$1,250 per qualified seller who shows, nothing else. If 90 days of ads bring none, we refund your first month of ad spend, up to $1,500.

  • Month-to-month
  • Billing capped at 4 sellers a month

Step 2 · Once it works

Blend

$550per month

$650 per qualified seller who shows. After your first 30 days, any month without one is free.

  • Month-to-month after 60 days
  • Live in 14 days, or month one is free

Step 3 · Lowest cost per seller

Retainer

$800per month

$300 per qualified seller who shows.

  • 90-day minimum
  • Live in 14 days, or month one is free
Check my area

Start on Performance: $0 a month until a seller shows.

Every plan includes

  • Sphere Wake-Up: your contacts, re-engaged in week one, never billed
  • Local Services and Search ads in your own account
  • A landing page under your name and DRE number
  • Four-step screening, then booking straight onto your calendar
  • A brief by text before every meeting, and a weekly report

A $500 deposit starts setup and is credited to your first seller. You pay Google directly, from $1,500 a month.

Founding rate

Performance, at $1,000 per seller.

For our first 2 agents: $0 a month, and $1,000 per qualified seller who shows.

What we ask in return

An honest day-90 review mentioning the founding rate, permission to share your numbers, and two check-ins.

Every billed seller comes with proof.

Pay-per-seller only works if both sides can trust the count. So every appointment has a paper trail neither of us controls alone.

What protects you

  • Every ad inquiry is tied to Google’s own record in your account: a click ID from a real, paid Search ad click, or Google’s lead record for Local Services. No record, no seller fee.
  • Sellers verify their phone number before they can book.
  • We match each seller to the county ownership record for the home before billing.
  • You mark who showed. No-shows are never billed, unless that seller lists with you within 12 months.
  • 7 days to dispute any charge, with the evidence in front of you.

What protects the system

  • Inquiries, bookings and calls arrive in the seller pipeline first, time-stamped.
  • After each meeting, sellers who opted in to texts get a short follow-up asking how it went.
  • Pipeline addresses are checked against public listings for 12 months. A seller who came through the system and lists with you in that window counts as billed, even if they missed the first meeting.
  • The agreement includes audit rights and a fee for bypassing the system.

Full terms are in the client agreement.

Built for agents who would rather sit with sellers.

Works best if you

  • Have solid Google reviews
  • Answer or return calls fast
  • Have room for seller appointments this month

Probably not a fit if you

  • Cannot take appointments right now
  • Want a lead list to dial
  • Need guaranteed listings. No one can promise those.
Founder of LUCERIAN

Built in Whittier.

My parents were top agents in their day, so I grew up around this business. Most of it was chasing: bought lists, cold calls, and leads other agents had paid for too.

Meanwhile, ready homeowners were on Google asking what their home was worth, and whoever showed up first got the call. That gap is why Lucerian exists.

Lucerian is new, and I won’t pretend otherwise. That is why practically all of my pay comes only when a seller sits down with you. You win the listing. My job is to get you in the room.

Google Ads Search Certification | Conversion Optimization Certification | Google Ads Measurement Certification

More about how we work

Lead vendors vs. Lucerian.

They sell names to chase. We put sellers on your calendar.

Topic The usual agency LUCERIAN
What you get A list of leads, many cold or already talking to another agent. Appointments already set with pre-screened owners who chose a time to meet you.
Who else gets them Often sold to several agents at once. No one. Every homeowner goes to you alone.
How you pay Per-lead charges, or a cut of your commission. From $0 a month, plus a fee only for appointments that show. Never a commission.
What a listing costs you Referral programs like Realtor.com’s take 30% to 40% of your side at closing. Nothing at closing. Just your plan’s fees and your ads, on any size home.
Who owns the ads Their account. Leave, and your history stays. Your Google account and card. Leave and keep all of it.
Your license on every ad Templated ads that can omit your license. Your DRE number and brokerage on every ad.

Built to pass your broker’s review.

Before you sign anything.

Yours, always

Stays with you, whether we work together or not.

  • Your Google Ads account and the card on it
  • Every homeowner’s details, answers and consent record
  • Your ad history and performance data
  • Your reviews and Google Business Profile

Ours, licensed to you

Yours to use while we work together.

  • The screening flow and booking automations
  • The qualifying questions and brief format
  • Landing page and ad copy templates
  • The reporting setup

Leave, and you keep your account and every homeowner. The system stays with us.

  • Our fees are marketing fees, never a share of your commission.
  • We qualify and book only, and never discuss price or commission with your sellers.

Our standards.

In writing, so you can hold us to them.

  1. A written report every Monday, and replies within one business day.
  2. If a booking breaks or we bill wrong, you hear it from us within 24 hours, with the fix.
  3. Texts and calls only with time-stamped consent, and never before 8 a.m. or after 9 p.m.
  4. If you leave, you get a full export of every homeowner, and our access is removed.
  5. We screen the home, never the person, in line with fair housing law.
Read all our standards

FAQ

Questions agents ask first.

You are new. Why should I trust you?

You do not have to. The ad account and card are yours, and on Performance we are paid only when a qualified seller sits down with you. On the call we show you a real seller page.

I have paid for online leads before, and they were poor quality.

Most online leads are a name and a number, shared with other agents. Here the homeowner is screened, agrees to hear from you, and books a time. You are billed only when they show.

How do I know the sellers are real?

Every billed seller has Google’s record from your own ad account (a click ID or a Local Services lead), a verified phone number, a match to the county ownership record, and your own confirmation that they showed. You can dispute any charge within 7 days.

How many appointments should I expect?

On about $1,500 a month in ads: 6 to 10 inquiries and about one qualified seller every one to two months. Sphere Wake-Up reaches your own contacts in week one, and those appointments are never billed.

Why not a flat $1,250 a month lead package?

A flat fee is paid whether or not anyone sits down with you. Here you pay only when a screened seller does, and you own the ads and every homeowner.

What if a seller I met through Lucerian lists with me later?

If they came through the system and list with you within 12 months, it counts as a billed seller under your plan. That keeps pay-per-seller fair for every agent.

Your cities have their own numbers. See them in a 15-minute call.

Is your area still open?

In 15 minutes we will show you how many sellers search in your cities, and what it takes to reach them first. No presentation and no pressure.

You will talk directly with the founder.

Pick a time that works